Beyond the hype: Realising the promise for data profitability
A Talk by Olivier Pelletant (Chief Financial Officer, Moët Hennessy)
About this Talk
The promise of data-driven value is everywhere, but practical applications remain elusive. In this session, Moët Hennessy's EMEA CFO, Olivier Pelletant, cuts through the hype, showcasing a data initiative that's enabling a profound transformation in commercial excellence and value management. Discover how one can leverage ecosystem data with the view to optimise customer segmentation, salesforce deployment, and marketing spend for maximised profitability.
